Guilt Industries Research

After returning from Uganda to fulfil the
project, “Conversations with Pamla”, I
embarked on a research project to investigate the role of images as they are used in NGO direct mail. Through interviews and investigative research in co-operation with NGO’s and advertising agencies, I compiled my results into a comprehensive direct mail package- with a 1,3 meter long guilt letter, complete with accept giro/ donation cheque attatched and a promotional pamphlet.